After many years of iterating and building upon the legacy Echoing Green website, I managed a competitive search process and selected Brooklyn-based agency Madeo to partner with me on a new website from the ground-up. Reflecting Echoing Green’s recently adopted strategic plan, the site introduces new frameworks to better present the 30 year-old organization’s work, impact, and fellows, as well as implementing new approaches to engaging with high-level donor audiences.
In my roles as internal project-lead and co-creative, I was able to distill organizational priorities and technical requirements into compelling content and mission-aligned user pathways. Together, we also developed a companion database of over 800 fellows, with robust internal custom list-building features and back-end integrations with Salesforce.
Website images by Madeo
